It has to do with the word "Kaizen." It's a Japanese term that has been in vogue in business circles for the last 20 years.
The word refers to the art and science of continuous, ongoing improvement. Kaizen is the magic of taking a good process and making it great.
It's no great secret, nothing we haven't heard before. It's simply refers to making small, steady, incremental improvements.
It's only too common for people to become overwhelmed ... intimidated by the idea of making changes ... and especially BIG changes. Take the prospect, for example, of taking your business and trying to improve it by any significant amount 25% - 50% - 100% - 200%.
It's no different than eating an elephant.
So how do you eat an elephant?
Answer: One small bite at a time.
How do you double your sales?
Answer: By improving your process in pieces - very small pieces.
One piece at a time. One bite at a time. One day at a time.